I have been looking for a good mascara that was easy to apply and which would make my eyes POP. I read on a couple of blogs that the best was a product from Benefit. I thought that this mascara was going to be over rated because everybody was being way too positive about it. Truth is: They're Real by Benefit is the Best Mascara I have ever used. The first day I used it someone told me that my eyes were really popping out!